Welcome Cecilia Demergian – New Communications Manager

We would like to welcome Cecilia, our new Communications Manager at LEAD. We took the opportunity to ask Cecilia a few questions to get to know her better.

A warm welcome, how does it feel?
Thank you! It feels great. I have been looking forward to starting here and am really excited for everything ahead.

What are you looking forward to most about working at LEAD?
Getting to know the companies and the people behind all the fantastic ideas. I also look forward to highlighting them and sharing their stories.

Tell us a bit about your background!
My background is originally in sales, and I have worked in sales for a long time. Among other things, I have run my own company. I love sales and people, but I wanted to work more creatively, so I trained as a content creator and communicator. It suits me perfectly, as I benefit greatly from my sales background in everything I produce. Ultimately, communication is fundamentally about “pitching” something, whether the goal is to get people to read, attend an event, or get involved.

And who are you as a person?
I am helpful, detail-oriented, and easy to collaborate with. Feel free to drop by if you want to bounce ideas around, as I am more than happy to help and offer support. In my spare time, I spend time with my family—we are either out on adventures or enjoying cozy activities at home!

Any final words of wisdom?
When launching a new company, digital visibility is everything. If the customer cannot see you, you do not exist. Never underestimate the importance of being visible!