{"id":5260,"date":"2026-10-09T15:00:23","date_gmt":"2026-10-09T13:00:23","guid":{"rendered":"https:\/\/lead.se\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\/"},"modified":"2026-10-09T15:05:21","modified_gmt":"2026-10-09T13:05:21","slug":"from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup","status":"publish","type":"post","link":"https:\/\/lead.se\/en\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\/","title":{"rendered":"From a visitor at Venture Arena to a co-founder of a startup"},"content":{"rendered":"<p class=\"ms-outlook-mobile-reference-message skipProofing\"><b>How do you find the right person to start a company with? For Gisela Lejonqvist, it all began with a visit to Venture Arena last year. There, she discovered the LEAD company Scenora\u2014an encounter that eventually led to her becoming a co-founder.  <\/b><\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">Finding the right talent is one of the most important challenges for a startup. But it\u2019s not just about experience and having the right qualifications on paper. <\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">\u201cIt\u2019s just as important to find someone who shares our vision, complements the team, and wants to be part of building the company for real,\u201d says Oskar Paluyan, CEO and founder of the LEAD company Scenora, which pitched at last year\u2019s Venture Arena.<\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">Gisela started talking to Oskar during the event, and it turned out that their experiences and motivations were a good fit.<\/p>\n<h3 class=\"ms-outlook-mobile-reference-message skipProofing\">A shared interest in security was the starting point<\/h3>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">Gisela Lejonqvist has a background in market economics and systems science and most recently worked at a cybersecurity startup. She also runs her own business in agriculture and forestry. <\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">When Gisela was reading up on the companies that were going to pitch at Venture Arena, she was impressed by several of their business ideas, not least Scenora.<\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">\u201cThe business idea felt very timely and was something I had been thinking about myself,\u201d Gisela says.<\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">Scenora is developing an AI-based platform that allows organizations to create realistic training scenarios for crisis and business continuity management. The goal is to make security training more accessible and contribute to stronger crisis preparedness within organizations. <\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">For Oskar Paluyan, who was looking for someone to help him grow the company in the area of business development and as a co-founder, the meeting with Gisela went well.<\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">After getting to know each other for a while, they both felt they wanted to take the next step, and Gisela eventually began working full-time at the company.<\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">\u201cIt\u2019s one thing to come on board as a partner\u2014as I\u2019ve done before at other companies\u2014and quite another to become a co-founder. For me, it\u2019s become very important to feel that the company is also my baby,\u201d says Gisela. <\/p>\n<h3 class=\"ms-outlook-mobile-reference-message skipProofing\">Understanding What Is Required<\/h3>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">Oskar emphasizes the importance of being clear about what it means to work at an early-stage startup. Entrepreneurship can involve uncertainty, a great deal of responsibility, and a long road to stable revenue. <\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">\u201cYou need to get a clear picture of what\u2019s required so you don\u2019t have false expectations about what entrepreneurship entails. Many people think it\u2019s something you can do in the evenings, but it\u2019s often much more demanding than that,\u201d he says. <\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">For anyone interested in starting a career at a startup, Gisela has some clear advice: be open to opportunities and don\u2019t be afraid to reach out.<\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">\u201cFinding the right company isn\u2019t always about applying for an advertised position. Sometimes it starts with a conversation, a pitch, or an idea that sparks curiosity,\u201d she says. <\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">Oskar agrees and encourages both entrepreneurs and potential startup employees to take advantage of opportunities to meet.<\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\">\u2013 The more people you meet, the better your chances of finding the right person.<\/p>\n<p class=\"ms-outlook-mobile-reference-message skipProofing\"><b>Are you curious about the world of startups?<\/b>  On November 5, it\u2019s time for this year\u2019s Venture Arena, where startups will have the opportunity to pitch their companies and meet people who want to help build the businesses of the future. Register <a href=\"https:\/\/lead.confetti.events\/venture-arena-2026\">here<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you find the right person to start a company with? For Gisela Lejonqvist, it all began with a visit to Venture Arena last year. There, she discovered the LEAD company Scenora\u2014an encounter that eventually led to her becoming a co-founder. Finding the right talent is one of the most important challenges for a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5260","post","type-post","status-publish","format-standard","hentry","category-okategoriserad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From a visitor at Venture Arena to a co-founder of a startup - LEAD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lead.se\/en\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From a visitor at Venture Arena to a co-founder of a startup\" \/>\n<meta property=\"og:description\" content=\"How do you find the right person to start a company with? For Gisela Lejonqvist, it all began with a visit to Venture Arena last year. There, she discovered the LEAD company Scenora\u2014an encounter that eventually led to her becoming a co-founder. Finding the right talent is one of the most important challenges for a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lead.se\/en\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\/\" \/>\n<meta property=\"og:site_name\" content=\"LEAD\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-09T13:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-09T13:05:21+00:00\" \/>\n<meta name=\"author\" content=\"Malin Nyberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Malin Nyberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lead.se\\\/en\\\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lead.se\\\/en\\\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\\\/\"},\"author\":{\"name\":\"Malin Nyberg\",\"@id\":\"https:\\\/\\\/lead.se\\\/#\\\/schema\\\/person\\\/c027f7aa7debee6d9464870d05034c09\"},\"headline\":\"From a visitor at Venture Arena to a co-founder of a startup\",\"datePublished\":\"2026-10-09T13:00:23+00:00\",\"dateModified\":\"2026-10-09T13:05:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lead.se\\\/en\\\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\\\/\"},\"wordCount\":584,\"articleSection\":[\"Okategoriserad\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lead.se\\\/en\\\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\\\/\",\"url\":\"https:\\\/\\\/lead.se\\\/en\\\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\\\/\",\"name\":\"From a visitor at Venture Arena to a co-founder of a startup - LEAD\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lead.se\\\/#website\"},\"datePublished\":\"2026-10-09T13:00:23+00:00\",\"dateModified\":\"2026-10-09T13:05:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/lead.se\\\/#\\\/schema\\\/person\\\/c027f7aa7debee6d9464870d05034c09\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lead.se\\\/en\\\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lead.se\\\/en\\\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lead.se\\\/en\\\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\\\/\\\/lead.se\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From a visitor at Venture Arena to a co-founder of a startup\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lead.se\\\/#website\",\"url\":\"https:\\\/\\\/lead.se\\\/\",\"name\":\"LEAD\",\"description\":\"F\u00f6r tech-start som vill v\u00e4xa snabbare och s\u00e4krare.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lead.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lead.se\\\/#\\\/schema\\\/person\\\/c027f7aa7debee6d9464870d05034c09\",\"name\":\"Malin Nyberg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4932c2505bf6bad778330ab0f4e17ecde973adf82a5803aeb3b0a46a14a25158?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4932c2505bf6bad778330ab0f4e17ecde973adf82a5803aeb3b0a46a14a25158?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4932c2505bf6bad778330ab0f4e17ecde973adf82a5803aeb3b0a46a14a25158?s=96&d=mm&r=g\",\"caption\":\"Malin Nyberg\"},\"url\":\"https:\\\/\\\/lead.se\\\/en\\\/author\\\/malin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"From a visitor at Venture Arena to a co-founder of a startup - LEAD","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lead.se\/en\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\/","og_locale":"en_US","og_type":"article","og_title":"From a visitor at Venture Arena to a co-founder of a startup","og_description":"How do you find the right person to start a company with? For Gisela Lejonqvist, it all began with a visit to Venture Arena last year. There, she discovered the LEAD company Scenora\u2014an encounter that eventually led to her becoming a co-founder. Finding the right talent is one of the most important challenges for a [&hellip;]","og_url":"https:\/\/lead.se\/en\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\/","og_site_name":"LEAD","article_published_time":"2026-10-09T13:00:23+00:00","article_modified_time":"2026-10-09T13:05:21+00:00","author":"Malin Nyberg","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Malin Nyberg","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lead.se\/en\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\/#article","isPartOf":{"@id":"https:\/\/lead.se\/en\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\/"},"author":{"name":"Malin Nyberg","@id":"https:\/\/lead.se\/#\/schema\/person\/c027f7aa7debee6d9464870d05034c09"},"headline":"From a visitor at Venture Arena to a co-founder of a startup","datePublished":"2026-10-09T13:00:23+00:00","dateModified":"2026-10-09T13:05:21+00:00","mainEntityOfPage":{"@id":"https:\/\/lead.se\/en\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\/"},"wordCount":584,"articleSection":["Okategoriserad"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lead.se\/en\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\/","url":"https:\/\/lead.se\/en\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\/","name":"From a visitor at Venture Arena to a co-founder of a startup - LEAD","isPartOf":{"@id":"https:\/\/lead.se\/#website"},"datePublished":"2026-10-09T13:00:23+00:00","dateModified":"2026-10-09T13:05:21+00:00","author":{"@id":"https:\/\/lead.se\/#\/schema\/person\/c027f7aa7debee6d9464870d05034c09"},"breadcrumb":{"@id":"https:\/\/lead.se\/en\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lead.se\/en\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lead.se\/en\/from-a-visitor-at-venture-arena-to-a-co-founder-of-a-startup\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/lead.se\/en\/home\/"},{"@type":"ListItem","position":2,"name":"From a visitor at Venture Arena to a co-founder of a startup"}]},{"@type":"WebSite","@id":"https:\/\/lead.se\/#website","url":"https:\/\/lead.se\/","name":"LEAD","description":"F\u00f6r tech-start som vill v\u00e4xa snabbare och s\u00e4krare.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lead.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/lead.se\/#\/schema\/person\/c027f7aa7debee6d9464870d05034c09","name":"Malin Nyberg","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4932c2505bf6bad778330ab0f4e17ecde973adf82a5803aeb3b0a46a14a25158?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4932c2505bf6bad778330ab0f4e17ecde973adf82a5803aeb3b0a46a14a25158?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4932c2505bf6bad778330ab0f4e17ecde973adf82a5803aeb3b0a46a14a25158?s=96&d=mm&r=g","caption":"Malin Nyberg"},"url":"https:\/\/lead.se\/en\/author\/malin\/"}]}},"_links":{"self":[{"href":"https:\/\/lead.se\/en\/wp-json\/wp\/v2\/posts\/5260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lead.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lead.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lead.se\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lead.se\/en\/wp-json\/wp\/v2\/comments?post=5260"}],"version-history":[{"count":2,"href":"https:\/\/lead.se\/en\/wp-json\/wp\/v2\/posts\/5260\/revisions"}],"predecessor-version":[{"id":5266,"href":"https:\/\/lead.se\/en\/wp-json\/wp\/v2\/posts\/5260\/revisions\/5266"}],"wp:attachment":[{"href":"https:\/\/lead.se\/en\/wp-json\/wp\/v2\/media?parent=5260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lead.se\/en\/wp-json\/wp\/v2\/categories?post=5260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lead.se\/en\/wp-json\/wp\/v2\/tags?post=5260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}